The first being Black Eyed Peas - I Gotta Feeling:
This video from the Black Eyed Peas fits into the genre of Pop/Hip-Hop.
Textual Analysis
Camera - The majority of this video is filmed in medium shot with occassional use of close ups and long shots. The use of medium shot allows the audience to keep good understanding of movement and to be able to notice the sex appeal of the dancers - typical of pop music videos.
Light - Large amount of light during the first half of the video allows the audience to clearly identify the artist. The use of light takes a turn in the second half of the video where it turns dark and neon lights are used which enhance the party atmosphere which is the main element of Pop/Hip-Hop songs.
Mise-en-scene - The props used in the opening of the video allow the audience to associate with getting ready to party.... Shower/Make-Up/Hair. The whole party idea is what makes Pop and Hip-Hop songs.
Goodwin's Six Areas Of Analysis
The next video is Metro Station - Shake It
Textual Analysis
Camera - Most of this video has been filmed in either medium or long shot - giving the audience the ability to view the "modern rock dancing" featured in this video. The medium shot also allows the audience to note the clothing that the band are wearing - common of Rock bands.
Lighting - This video is filmed without much light which is fairly common of Rock music videos and could be considered a key convention to not make use of much light but to raise concentration on the music instead.
Mise-en-scene - The clothing being worn by the band is common for Rock fashion, the clothing being worn by the dancers in the video helps to modernise the scene.
Goodwin's Six Areas Of Analysis
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