Lady Gaga - Paparazzi
This music video takes up some of the conventions for pop videos and the main one being the sex appeal of the lead singer. This comes across strongly throughout the video.
There is a clear link between lyrics and the visuals being presented to the audience. The main message being presented is the role the “paparazzi” play in the world so there are a number of insert shots of newspaper articles and there is even some camera views through a photographers camera lens.
The music also has a distinctive link to the visuals. At first there is an unusual opening to the song in that there is no music to go with the visuals to begin with, instead this silence and only dialogue allows the dialogue and visuals to be enhanced. There is also an idea that the beat of the music that starts off a rhythm if you like for some of the camera cuts.
Lady GaGa is featured throughout the music video and this helps with the main job of promoting herself and her new song. The video also helps her to create the image she wants to be perceived by the audience. There is a slight twist within this music video, in that the video is actually a story of how Lady Gaga maybe doesn't want to be promoted.
I think that the artist has deliberately used a large amount of voyeurism for the audience; her sex appeal will attract a larger audience than most moderate music videos. There is also voyeurism within the music video, where the paparazzi are smothering her with their cameras once she fell of the balcony.
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