Task 2 (Research - Genre Comparative Study)

First of all, here are the two music videos that I am putting forward for comparison with regards to the six stages of analysis.

T.I - Live Your Life ft. Rihanna

Flo Rida - Sugar Ft. Wynter Gordon

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Both of the above music videos follow quite closely the conventions for Hip-Hop music videos, thus being mostly telling some sort of love story in an "american" fashion. Other conventions could be considered as the dancing styles etc. that we also witness in a lot of music videos of this kind.

These two videos approach the link between lyrics and visuals in seperate ways.

Flo Rida makes few links between the lyrics themselves and the visuals. The only like that can be made in this video is some of the shots that show the lyrics being sung. A possible link is the shots that show Flo Ride being pampered by the girl he calls "Candy".

T.I makes better links between lyrics and visuals. The parts where Rhianna is singing about being a "shining star" and having "fancy clothes" is what she is herself just getting ready to become as she is just about to go on stage and sing. There are also visuals that support the story T.I is telling about the current affairs of his life.

The next stage for analysis is the links between music and visuals.

This is something that Flo Rida has approached very well. He has used a number of shots that feature a speaker in the background that is pumping to the beat of the music. This can allow the audiece to link together the beat that they hear with the beat that they are watching visually.

Again, T.I has approached this stage in a different way in that most of his cuts are done at each bar of the song, this is normally when the next line is sung.

Promotion is something that is extensively noticeable in both of these videos. They heavily feature the main artists.

Flo Rida may find that his music video promotes him better because his video contains a higher amount of sex appeal.

This leads me nicely on to voyeurism, which obviousy Flo Rida has achieved quite well. Although there is a suitable amount of voyeurism in T.I's music video, i'm not sure if it will be enough to attract as larger audience as Flo Rida's video could.